How will the Burton Swans art trail project work?

Businesses and organisations are being invited to sponsor our uniquely-designed swans. Each one will sit on a base bearing the name of its sponsor, or sponsors.

Established and emerging artists will be invited to submit designs for our swans. Sponsors will be able to choose their favourite from the approved designs and then start to make a splash and raise their profile in the town as a vital part of the swan sculpture trail.

The trail will go live in August 2020 and for 10 weeks the swans will be in position on the streets, and in the open spaces and public areas of Burton. A mobile app will help people to plot a route around the trail, discover the story behind each swan, its artist and its sponsor, or sponsors. The app will allow visitors and locals to unlock rewards offered by project sponsors.

At the end of the 10 weeks, there will be a farewell ‘swan song’ event before the swans are auctioned off in October to raise money for Burton and District YMCA.

Schools will also join in the fun thanks to Burton’s Brewhouse Arts Centre, which is subsidising the cost of an artist going into schools with a smaller cygnet for pupils to decorate, using creativity as a tool for learning.

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Tilley Bancroft - Project Manager

Tilley is studio director of the award-winning Red Door Studios where her team produces a wide and varied collection of film, animation and media projects.

 A passionate believer in the value of community arts, Tilley has lead a number of public art events including ‘Burton Yarn Trent’, a model of the town created entirely from yarn by a group of over 20 local knitters and crocheters. The model toured the town, visiting the Market Hall, the Library, Meadowside, the Octagon shopping centre and the Brewhouse where is currently still on display.

 Tilley is also a founder member of Burton Small Business, which was formed in 2014 by a group of businesses who were inspired by the Small Business Saturday UK movement and wanted to promote the vision and values of the national campaign in their hometown, all year round. Red Door Studios later went on to become one of the national ‘Small Biz 100’s’.

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Sculptor – Simon Watson

Simon Watson lives and works in Burton-on-Trent. He studied 3D Design at Brighton polytechnic and later worked at Bronze Age sculpture casting studio in East London where he learnt the processes and techniques of bronze casting. Simon also worked as a model maker while developing his own art.

Simon has received awards for his work and was a finalist in the “Not the Turner prize”(final eight), for the painting “The Groom Smoking”.

He works in a variety of media and styles including sculpture, drawing and painting. His work has been shown at an impressive array of venues including the London Mall Galleries and he has sold to many art collectors world wide.

Haywyre - Website and mobile app creator

Haywyre is a family run software development company, based in Burton on Trent. They build software for mobile, tablets, web and desktop and have experience in implementing these solutions in a wide variety of sectors.

Haywyre provides the technical expertise to help businesses improve and support their growth. They do this by developing and integrating software to improve processes and services. The return on investment can be measured in reduced processing time, improved revenue and better levels of customer support. 

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Writer – Elaine Pritchard, Caittom Publishing

Elaine Pritchard is a journalist who worked on many regional and national newspapers for almost 20 years before moving on to their Internet divisions where she developed and ran a number of digital start-ups, including an innovative, content-rich educational website that won an Interactive BAFTA. 

In 2010 she set up Caittom Publishing in Burton, which now works with a range of private and public sector companies across the UK, writing news, features and website content that tells the stories their ideal customers want and need to hear.

Elaine believes in the power of bringing people, businesses, charities and community groups together and is a finalist in the 2019 Woman Who Achieves Awards in recognition of her work in this area.

Social media – Karen Cureton, Cureton Consulting

Karen has over 20 years’ experience in sales and marketing, and when social media arrived she embraced it with open arms as a wonderful, cost effective way to reach a new audience, build a brand, and turn potential customers into paying customers.

Karen has worked with scores of clients over the years as a social media trainer and manager in Leicestershire and throughout the East Midlands, she is a self-confessed social media nut (known as the social media ninja!) and loves getting results for her clients.

Film cameraman – Ben Kalsi, Red door Studios

Ben studied media production for 7 years. He has produced live music sets for BBC Introducing and has had his work featured on iPlayer.

Ben has worked freelance with Australian Idol winner Natalie Gauci, and A Greener Festival for which he produced an educational highlights package.

Ben is also interested in social media, and has wrote papers on the influence and usage of social media in both the television and music industry.

Burton Swans Timeline

The Swan Seekers’ trail will go live in August 2020 and for 10 weeks the completed swans will be on show around the streets, open spaces and public areas of Burton.


Meet the artists who have helped to create this swantastic art trail

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Contact us

Have any questions about the project?
Contact Us to Find out more


A big thank you to all the businesses who have sponsored our 25 scintillating swans. Vist our sponsors page to find out more.